Venture Builder
From vision to legacy.
We make our partners’ dream a reality.
We turn an idea into an operating business.
We work with private or institutional investors.
At Salas Santamaría, we act as co-founders of every project we conceive, and that is why we find it more accurate to speak of partners than of clients.
From the moment we decide to make a project a reality together, we co-create with our partner and make their dream our own, with the commitment and responsibility of a founding team.
We share the same vocation for legacy
We help companies and people who choose human authenticity as a competitive advantage to prosper.
Our focus is precisely on businesses that pursue this aim, in sectors such as art, design, wellness, fashion, gastronomy, winemaking, or travel.
We turn their idea into reality
The Salas Santamaría team takes responsibility for the entire process, from feasibility analysis to the launch of the company.
At the close of each phase, we meet with our partner to make strategic decisions together — execution and tactical decisions are the sole responsibility of Salas Santamaría.
We turn an idea into an operating business.
We do so from the territory of its own created by Juan Salas at the intersection of his business and personal trajectories.
We decide like business owners
After leading the transformation of his family business, Juan Salas knows firsthand what it means to have skin in the game.
Every decision at Salas Santamaría is made under this philosophy, and we act with the agility and responsibility it demands.
We plan with the rigor of strategy consulting
Our methodology builds its planning on the best practices of the global strategy consulting firms where Juan Salas has led projects (Booz & Co. and Accenture).
We execute with the standards of global corporations
We operate with the ambition and excellence of the large global corporations where Juan Salas has held leadership positions (Oracle and Accenture).
The entire Salas Santamaría team works to these same standards.
We feel the essence of the project
We co-create with our partners, with whom we share a vocation and principles, investing ourselves emotionally in every project.
That is why the companies born at Salas Santamaría have soul.
We specialize in turning an idea into an operating business. Our model is built from its inception, for exactly that.
We lead the project as a single point of accountability
We do not reinvent what needs to be done; we personalize it
We win only when the project succeeds
SSurge®, our proprietary method, draws on the best practices of the three disciplines that form the backbone of the creation of a company.
We build the business plan with the rigor of a strategy consulting firm.
We are not a strategy consulting firm, but we build the business plan with the same rigor. The difference is that we make and execute the decisions, and we take responsibility for the outcome.
Our methodology is built on the best practices of the world’s leading strategy consulting firms.
We execute with the speed and agility of a startup incubator.
We are not an incubator, but we execute with the same speed and agility.
We apply the full potential of AI to create and operate our projects, generating a genuine competitive advantage.
We bring the lessons of the technology sector to projects that bet on human authenticity, acting as the management team from day one.
We take on the end-to-end responsibility of a fee developer.
We are not a fee developer, but we take on the same level of responsibility, delivering a company instead of a house.
Just as the developer orchestrates the best specialists of every trade to raise the building, we orchestrate the specialists of every discipline to make the company a reality.
SSurge® structures the creation of a company into four phases — Analysis, Design, Construction, and Closing — from idea to independent operation.
The SSurge® Method for Venture Creation.
01
Analysis
02
Design
03
Construction
04
Closing
Analysis
- We analyze the alignment of values and goals, business viability, the feasibility of the idea, and its investment requirements.
- We identify the KPIs that will define the project's success.
- If we decide together to move forward, we take on the first commitment: designing the project.
Strategic
Financial
Commercial
Operational
Milestone reached
Shared project
Design
- We build the business plan that defines the roadmap for creating the company.
- We set them in the business plan.
- Our partner commits to the investment and
Salas Santamaría, the execution phase.
Strategic
Financial
Commercial
Operational
Milestone reached
Design and investment approved
Construction
- We execute the plan. We incorporate the company and activate every component of its structure, selecting the best-fit specialists and managing their services.
- We monitor its compliance.
- Execution and tactical decisions are the sole responsibility of
Salas Santamaría.
Strategic
Financial
Commercial
Operational
Milestone reached
Company comes to life
Closing
- With the company up and running, we complete the transition of the management team from
Salas Santamaríato the in-house team and support the first few weeks of operation. - We evaluate its compliance.
- We agree with our partner on the post-delivery support model.
Strategic
Financial
Commercial
Operational
Milestone reached
Operational business delivered
In keeping with our vocation as long-term partners, we offer different models of support to adapt to the needs of each project.
Ongoing support in operations and growth
Salas Santamaría integrates into the company’s operations in an active, structured way with two types of services: it operates parts of the company with greater efficiency and scale, and leads growth initiatives by applying SSurge®.
The ideal model for the management team to focus on maximizing the results of the core business.
On-demand support in operations and growth
Salas Santamaría provides on-demand services in operational efficiency, leadership of growth initiatives, or advice on the execution of the business plan.
Each collaboration is designed ad hoc, adapted to the needs of the moment.
Support as a non-executive director
When Salas Santamaría holds an equity stake, this model is always present regardless of the level of support chosen.
We participate periodically in the oversight of the strategic plan, without involvement in executive functions.
No one knows the project better than the one who has built it from the very beginning.
