Growth Partners

We make growth projects a reality without adding structure or losing focus.

We resolve the dilemma between growth and operational focus. We give the growth project a standalone entity that is born outside the company and grows alongside its operations, and when it is ready to operate, we integrate it.

We capture growth without adding permanent structure.

Every growth project postponed for lack of internal capacity is a business opportunity lost.
The structure of Salas Santamaría allows us to conceive each project as an independent mini-company that grows with agility and with the ambition of a market leader.
And we do so without our client having to build an internal team or expand their structure.
The growth project is as a variable cost, independently traceable, that disappears when the new business line is integrated into the company.

We safeguard the management team’s focus

We free the management team to focus on its highest-impact tasks: selling more in the market it already knows, serving its clients, and sustaining the day-to-day operations of the business.
‍
The growth project advances in parallel, led and executed by the Salas Santamaría team, without interfering with the management team’s operations, and fully aligned with the company’s strategy.

We bring out the best in each team, because managing the day-to-day and leading growth demand different mindsets.

We work with both the companies we create and those that already exist

For the companies born in our Venture Builder, this service is the natural continuation, since we manage each growth project with the same philosophy and methodology with which we created the company.

And no one knows a company better than the one who created it.

For the companies in whose creation we played no part, we meet the same need, applying our philosophy as partners, excellence in management, and responsibility for execution.

We execute three types of projects: market entry, diversification, and product development. Always in the sectors that bet on human authenticity as a competitive advantage, the soul of Salas Santamaría.

We open new markets

Salas Santamaría is born with the global vocation that defines the trajectory of its founder, who opened more than fifteen international markets at the helm of his company and has led the adaptation of go-to-market to the Spanish market in various leadership positions at both Oracle and Accenture.

‍

That is why our specialization lies in opening Spain to our international partners, giving each project a standalone entity and leading it from idea to reality.

We create a new family

This is the natural service when our client wants to create a new business line that complements their current operations, targeting a related market with its own unique dynamics.
We make it a reality as if it were a new company, operating with our inherent rigor and applying our SSurge® methodology.

‍

And when it is ready to operate, we integrate it into the company.

We expand the same family

Building on the recognition and trust our client has earned in their market, we take charge of the growth project, expanding their offering with a new product, a new category, or an extension of their existing portfolio.

‍

We operate as an independent project to ensure maximum agility and prevent the management team from losing focus.

We do so from the territory of its own created by Juan Salas at the intersection of his business and personal trajectories.

We decide like business owners

After leading the transformation of his family business, Juan Salas knows firsthand what it means to have skin in the game.
‍
Every decision at Salas Santamaría is made under this philosophy, and we act with the agility and responsibility it demands.

We plan with the rigor of strategy consulting

Our methodology builds its planning on the best practices of the global strategy consulting firms where Juan Salas has led projects (Booz & Co. and Accenture).

We execute to the standards of global corporations

We operate with the ambition and excellence of the major global corporations where Juan Salas has held leadership positions (Oracle and Accenture).

The entire Salas Santamaría team works to those same standards.

We feel the essence of the project

We co-create with our partners, with whom we share a vocation and principles, investing ourselves emotionally in every project.
‍
That is why the growth projects born at Salas Santamaría have soul.

We specialize in turning an idea into an operating business. Our model is built from its inception, for exactly that.

We lead the project as a single point of accountability

We do not reinvent what needs to be done; we personalize it

We conceive each project as a standalone entity

SSurge® draws on the best practices for creating companies, and by conceiving each growth project as a mini-company, we adapt our venture creation method to growth projects.

We build the business plan with the rigor of a strategy consulting firm.

We are not a strategy consulting firm, but we build the project’s business plan with the same rigor.

The difference is that we make and execute the decisions, and we take responsibility for the outcome.

Our methodology is built on the best practices of the world’s leading strategy consulting firms.

We execute with the speed and agility of a startup incubator.

We are not an incubator, but we execute with the same speed and agility. 

We apply the full potential of AI to create and operate our projects, generating a genuine competitive advantage.

We bring the lessons of the technology sector to projects that bet on human authenticity, acting as the management team from day one

We take on the end-to-end responsibility of a fee developer.

We are not a fee developer, but we take on the same level of responsibility, delivering a new operating business line instead of a house.

Just as the developer orchestrates the best specialists of every trade to raise the building, we orchestrate the specialists of every discipline to make the growth project a reality.

SSurge® structures growth projects into four phases — Analysis, Design, Construction, and Closing — from idea to integration into the company.

The SSurge® Method for Growth Projects.

Analysis

Design

Construction

Closure

Analysis

We analyze the alignment of values and goals, business viability, the feasibility of the idea, and its investment requirements.
We identify the KPIs that will define the project's success.
If we decide to move forward together, we take on our first commitment: designing the project.

Strategic

Financial

Commercial

Operational

Milestone reached

Shared project

Design

We build the business plan that defines the roadmap for creating the company.
We set them in the business plan.
Our partner commits to the investment and Salas Santamaría, the execution phase.

Strategic

Financial

Commercial

Operational

Milestone reached

Design and investment approved

Construction

We execute the plan. We incorporate the company and activate every component of its structure, selecting the best-fit specialists and managing their services.
We monitor your compliance.
Execution and tactical decisions are the sole responsibility of Salas Santamaría.

Strategic

Financial

Commercial

Operational

Milestone reached

Project comes to life

Closing

With the company up and running, we complete the transition of the management team from Salas Santamaría to the internal team and support the first few weeks of operation.
We evaluate its compliance.
We agreed with our partner on the post-delivery support model.

Strategic

Financial

Commercial

Operational

Milestone reached

Integrated business line