Business excellence in the service of human authenticity.
In the age of AI, Salas Santamaría is born to advance human authenticity with the full creative and transformative power of business excellence.
Juan Salas founds Salas Santamaría at the intersection of the new socioeconomic dynamics opened up by age of AI and his personal purpose.
He is firmly convinced of the social progress AI is bringing us, and just as convinced that the massive standardization it requires is altering the workings of society. That standardization threatens the authenticity of each of us. And it will force us to react, because it strikes the very essence of our human nature.
Meet JuanIn this context, and from his business and personal trajectory, Juan observes a business landscape polarized between the purely technological and the eminently human. The risk lies not in betting on one side the other, but in backing neither and remaining undefined.
Faced with this scenario, his bet is a firm one. He places his entire track record as a business owner and executive at the forefront of global technology, along with his own process of self-discovery, in the service of a single purpose: helping companies and people who choose human authenticity as a competitive advantage to prosper.
The territory of its own created at the intersection of the business and personal trajectories of Juan Salas is the root from which Salas Santamaría is born.
After leading the transformation of his family business, Juan Salas knows firsthand what it means to have skin in the game. Every decision at Salas Santamaría is made under this philosophy, and we act with the agility and responsibility it demands.
Our methodology builds its planning on the best practices of the global strategy consulting firms where Juan Salas has led projects (Booz & Co. and Accenture).
We operate with the ambition and excellence of the major global corporations where Juan Salas has held leadership positions (Oracle and Accenture). The entire Salas Santamaría team works to those same standards.
We co-create with our partners, with whom we share a vocation and principles, investing ourselves emotionally in every project. That is why the companies born at Salas Santamaría have soul.
From this intersection is born our specialization in creating ventures, where the human element is decisive in leading teams and making decisions that turn a vision into a legacy.
We specialize in making ventures a reality. Our business model is designed, from its inception, for exactly that.
It is thanks to this business model that we reconcile total personalization with the highest business excellence. The design of each project is unique, but the way we make it a reality is a replicable and scalable methodology.
We bring our business model to the sectors that build their competitiveness on human authenticity, through three types of services: business creation and growth, and the production of artistic projects.
For both business creation and growth, we focus on the fields of art, design, education, wellness, fashion, gastronomy and oenology, travel, and any other that makes human authenticity its competitive advantage.
